The Brief was to create a 60sec stadium film that celebrated all the crazyness the fans bring to the HSBC rugby 7’s
In 21/22 we created and launched the new global platform Game.Changed. The idea focuses on the brand’s position as a game changer in the world of sports streaming, whilst comms championed the game changing athletes available to watch on their platform. The global launch campaign included a new brand design look and feel. 6 x 60 second launch films (UK, Italy, Germany, Canada, Japan and Spain). A shit load of out of home, online ads, and social posts.
IDENTS/CHANNEL IDENTITY/PRINT
NOTICE YOUR RUN. NOT YOUR SHOE
PUT CARLING BACK ON THE MAP.
DEVELOPMENT WORK AND CONCEPTS FOR A SHORT FILM PROJECT
The breif was to create a buzz on socail around ITV’s Autumn line up. Thus Chuck masters was born, the mastermind director behind the season long epic that is ITV’s autum line up, or ‘The big Essex tricked reunion juice of Magaluf’. Chuck gave live DVD style commentry via twitter giving fans a deeper insight into the shows as they played out.
WE SWEAR TO END IT
IF YOU SWEAR TO HELP
REAL RUNNERS TALK ABOUT REAL RUNNING
MOTION DESIGN
The client was looking for a product demo ad that shows the modular nature of their new f50 boot. And so the modular man was born, a player made up of different parts that constanly shift to suit different styles of play.
SHORT FILM.
THE HARSH REALITY OF LIFE INSIDE A COMPUTER GAME
I worked as part of the amazing pitch winning team at saatchi’s that brought in the betway account. The Hunch, a character who can only be described as an expencive looking cocktail of sports knowledge, instict, dapper suits and bryl cream. An offianado of all things sport, the guy who calls the shots before the shots been taken. Because when you know you know, you know.
Heed your Hunch
ONLINE FILMS
The brief was to create a series of online teaser spots for an experimental new beer, Amstel Pulse. Shot in the old Bletchley Park RAF base the ads are meant to feel like old DARPA like research films and give us an insight into how this strange beer came to be.
TV/CINEMA
A well informed music scientist takes us through the effect good music has on the human brain.
TV/CINEMA
DEMONSTRATE IRN-BRU’S MAVRIC TONE